DigiTAG

Web Letter

February 2013

DigiTAG seeks to inform members and non-members about important developments in the digital terrestrial television market. Each month, DigiTAG distributes its web letter with news updates and further exploration of one topic.

To subscribe to the DigiTAG Web Letter, send an email to the DigiTAG Project Office.

Using pay television to instigate digital switchover:
The situation in Albania and FYR Macedonia


 

Many countries have successfully launched their DTT platforms with an extensive offer of free-to-air content. Notable examples include the United Kingdom, Italy, Spain, and the Czech Republic. In other countries, pay-DTT platforms have been the dominant business model, offering extensive services that can successfully complete with multichannel satellite, IPTV, and cable operators. These platforms often operate alongside a rather limited free-to-air offering as is the case in Denmark, Sweden and the Netherlands. In contrast to the other European countries, however, Albania and its neighbour the Former Yugoslav Republic (FYR) of Macedonia have launched pay-DTT platforms as precursors to free-to-air DTT platforms.

The consumer profile and habits in a given market will impact the type of services that the DTT platform will offer. In countries where viewers are accustomed to paying for their television services, it is not uncommon to launch a successful pay-DTT platform.

However, the ability of a market to offer free-to-air content on the DTT platform will also be impacted by the funding available to the public service broadcasters. In countries where funding for the public service broadcaster is limited, it will not be possible to offer extensive new content for the DTT platform. This situation could be further aggravated should other free-to-air broadcasters on the analogue terrestrial platform decide against investing in the free-to-air digital terrestrial platform.


Albania

Pay-DTT services in Albania launched on 15 July 2004. The pay-DTT platform offers up to 40 television programme services across four multiplexes to approximately 50% of the population. It is operated by DigitAlb which also operates a satellite platform. It has over 120,000 subscribers which account for over 10% of all television households.  More recently, the operators TRING and TV SHIJAK have launched their own pay-DTT platforms although so far they have not rivalled the popularity of DigitAlb.

However, none of these pay-DTT platforms operate within the legal framework for the DTT platform adopted in May 2007. As a result, efforts are underway to make changes to the Albanian legal framework to allow these pay-DTT services to operate legally and with a license issued by the government.  In May 2012, the Council of Ministers approved changes to the legislative framework that limits the number of multiplexes reserved for the public service broadcaster and reserves 3 national and 11 local multiplexes for commercial operators. Previously, the legal framework limited commercial operators to one DTT multiplex and required that half of the capacity be reserved for free-to-air content.  For DigitAlb, these conditions conflicted with its existing business offering as it would need to significantly reduce its service offering to comply with the legislative framework.

The changes to the legislative framework proposed by the government combined with the adoption of the more capacity efficient DVB-T2 standard could enable DigitAlb to continue offering its existing pay-DTT services while simultaneously operating within the DTT legislative framework.  And signs indicate that DigitAlb would like to render its DTT platform legal.

The government can also benefit from the legalization of the DigitAlb pay-DTT platform.  DigitAlb can provide support to a more comprehensive digital switchover by helping to encourage viewers to switch to a digital television platform but also make the DTT platform sufficiently attractive to encourage other broadcasters to join the platform. In the past, broadcasters have shown limited interest in launching a DTT platform. In an initial licensing tender process undertaken by the national regulator NCRT, broadcasters on the existing national analogue terrestrial platform were unwilling to participate.

The public service broadcaster has also been hampered by its limited funding which prevents it from launching a free-to-air DTT platform.  To help local broadcasters, the government has proposed either the use of the public service broadcaster's DTT network or to jointly operate a local DTT network.

It is with these plans underway that it will be possible for Albania to begin considering digital switchover. The Analogue Switch Off process is expected to be completed by 17 June 2015. In terms of the digital dividend, the 800 MHz band has been reserved for mobile telecom operators and will become available to them once analogue switch-off is completed.


FYR Macedonia

The operator ‘One’, which is a fully owned subsidiary of Telekom Slovenije, launched its pay-DTT platform, Boom TV, in November 2009 offering 42 television programme services across three DTT multiplexes. It has nationwide coverage reaching 95% of the population.

Subsequently, it was two years after the launch of the pay-DTT platform that free-to-air services were made available. This followed the licensing of the operation of two DTT multiplexes to One for the provision of free-to-air services.  In December 2011, the public service broadcaster PE Macedonian Broadcasting launched four television programme services in the capital city Skopje. The commercial broadcaster Kanal 5 has also launched its service on the free-to-air DTT platform.

However, the launch of the full free-to-air platform had been impeded by the lack of the necessary legislative framework. In December 2012, the Broadcasting Council adopted its plan for the allocation of television programme services on the free-to-air DTT platform. According to this new plan, two multiplexes are reserved for the public service broadcaster while two further multiplexes will be available for commercial free-to-air services which will be selected by the Broadcasting Council. The selection of the free-to-air commercial services will be determined by audience share.  However, it is not clear how DTT services will be licensed nor the financial relationship between the multiplex operator and broadcasters.

Analogue switch-off is set to take place on 1 June 2013. The public service broadcaster has set aside €17 million to support the process and will manage the help scheme which will offer subsidies to approximately 40,000 low-income households. Through Boom TV, One has viewed itself as a key catalyst to digital switchover in FYR Macedonia alongside the national broadcast network operator.


Pay-DTT operators support for digital switchover

As in many countries with significant pay-DTT platforms, the pay-DTT operators in FYR Macedonia and Albania have enabled the success of the DTT platform through its appeal to viewers and competition with other pay operators. However, unlike in other countries, these pay-platforms have been the catalyst for the launch of the DTT platform and placed pressure on other broadcasters to ensure the availability of their services on the platform.

By being the first platforms to launch, either outside of the legislative framework as in Albania, or without the full framework in place as in FYR Macedonia, national administrations were obliged to take action effectively to update their regulations to take into account the demands of the market.  While it would be undoubtedly preferable to put in place first a legislative framework prior to the launch of the DTT platform, nevertheless by pressing ahead in spite of the lack of legislation, the pay operators in FYR Macedonia and Albania have helped kick-start the digital switchover process.

Ideas are beginning to emerge on ways which broadcasters can share frequency capacity with other service providers through the introduction of such concepts as shared spectrum usage, dynamic broadcasting, and white space devices.

 

 

 

Source: Natalie Mouyal, on behalf of the DigiTAG Project Office

About DigiTAG

DigiTAG is an association of stakeholders in the digital terrestrial TV industry and has members from broadcasting, network operators, regulatory, and professional equipment and consumer electronics manufacturing organisations throughout the world. DigiTAG has recently re-launched with new Statutes and the mission of defending and promoting digital terrestrial television on a worldwide basis, and, notably, will work tirelessly to protect spectrum for broadcasting, regardless of the technical standard used on the DTT platform.
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DTT NEWS ROUND-UP

For access to the full articles archive, please go to DigiTAG News

 

Spain - First UHDTV trial on DTT platform

The broadcast network operator Abertis has announced that it will transmit Ultra HDTV (4K) on the DTT platform during the Mobile World Congress in Barcelona from 25-28 February.

The trial will use the DVB-T2 standard and be viewed from an 84" screen.

Source: Panorama Audiovisual

France - 10 million viewers watch local television services

According to the media research organisation Mediametrie, nearly 10 million viewers watch local televison programme services.

An average of 1.1 million viewers watch local television services each day for an average of 37 minutes. A total of 21 local services are available with 1 service in 17 regions and 4 services in the region of Paris.

Source: Mediametrie

Ireland - Working group to explore LTE interference on DTT platform

The Department of Communications has set up a working group to examine interference to the DTT platform from mobile services operating in the 800 MHz band.

The working group will assess the level of interference that will occur on the DTT platform and identify possible remedial measures that can be taken. Members of the working group include representatives from the Department of Communications, ComReg, the Broadcasting Authority, the public service broadcaster RTE, and the mobile industry.

Source: Silicon Republic

Croatia - Official launch of pay-DTT platform evotv

The pay-DTT operator, Hrvatska Posta, has officially launched its pay-DTT service evotv.

The official launch follows the soft launch that took place in November and is accompanied by a full advertising campaign. The service is currently available to 80% of the population but will reach 95% of the population in the next few months.

Source: advanced-television.com

United States - DVB-T2 trial underway in Baltimore

The Federal Communications Commission (FCC)has given the broadcaster WNUV-TV in Baltimore a six-month trial license to test DVB-T2.

The trial license, which begins on 15 February, will allow the broadcaster to trial DVB-T2 to different types of devices and test its suitability for UHDTV. The DVB-T2 standard has been mentioned as a possible replacement for the ATSC standard in the future, although it could take many years for this to occur.

Source: Broadcasting & Cable

Thailand - NBTC makes changes to DTT receiver requirements

The National Broadcasting and Telecommunications Commission (NBTC) has revised its minimum requirements for DTT receivers in Thailand.

The revision has been made in order to lower the price of receivers and ensure that a maximum number of different models can enter the market. As a result, the new receiver requirements will be version 1.2.1 rather than version 1.3.1.

Source: Bangkok Post

Azerbaijian - Pay-DTT services launched in Ganja

Commercial DTT services have been launched in the city of Ganja. This is the second largest city in the country.

The pay-DTT services, offered by the broadcast network operator Teleradio, provide access to up to 54 television programme services.

Source: Teleradio website

Ghana - NCA issues DTT receiver specification

The National Communications Authority (NCA) has issued its minimum requirements for receivers on the free-to-air DTT platform.

All receivers must be equipped for the DVB-T2 and MPEG-4 AVC standards and include an Electronic Program Guide (EPG). In addition, all iDTVs must be able compatible for high-definition services although this is an optional feature for set-top boxes.

Source: NCA website

United Kingdom - Ofcom opens consultation on 600 MHz band

The communications regulator Ofcom has opened a consultation on the use of the 600 MHz band.

In its consultation, Ofcom proposes to award one license for operation of two DTT multiplexes in the 600 MHz frequency band (from 550-606 MHz). In addition, Ofcom is inviting companies interesting in acquiring the DTT license to complete a Notice of Intention to Apply.

Source: Ofcom website